5 Reason Why Women Need to Buy Engineering the Alpha

Posted by Nigel Jeal | Posted in Articles, Fitness | Posted on 17-04-2013-05-2008


By John Romanellio

When we decided to write Man 2.0: Engineering the Alpha, we wanted to put together a book that hadn’t been written before. A book with information you hadn’t seen, tips that weren’t overplayed, and advice that would actually make a difference. And that’s what we did. We spent years researching and writing this project. And the final result is a book for men unlike anything on the bookshelves.

And while this book is certainly written for men, it’s not just for men to buy. You see, many of the issues we’ve uncovered are problems that are plaguing and destroying man’s mind, body, and confidence. But they are usually stealthy issues. The types of problems men wouldn’t admit to anyone—or might completely deny. The people who see these problems the best?


After all, it’s the better half that oftentimes sees men for what they really are: The good and the bad, the strength and the weakness, the powerful and the timid. And it’s that very reason why Engineering the Alpha is also for women. Sure a woman can read the book so they can understand men better, but more importantly, women need to buy this book so they can save and help the men in their life—whether it’s a husband, boyfriend, close friend, or relative.

That might seem like a dramatic statement, but the hormonal issues we’re addressing are real and quite frankly, a big problem. If you’re a woman, here are 5 reasons why you should buy Engineering the Alpha for the man in your life. It will make a dramatic difference, and will help bring out the best possible version of the guy you love.


One word says it all because let’s face it: sex is important. And not just for the obvious reasons. It’s essential to the bond between man and woman because physical intimacy has a direct relationship with emotional intimacy. In a very real way, not having sex can lead to severe damage in your relationship in other aspects outside of the bedroom. It can lead to fights, frustration, questions of monogamy, and genuinely upset the stability of an otherwise great relationship.

Now you might be thinking, “Is there such thing as a guy who doesn’t want sex…always?” Here’s the funny thing, if you’ve ever watched a sitcom, you’d think such a reality is impossible. We all watch the stereotypical for married couple where the man always wants sex and the women has a headache and is creating 101 different excuses not to have sex.

The reality? Sitcom writers have it blatantly wrong. During the wrong of writing ETA, we interviewed more than 300 men and nearly 150 couples. And you know what they admitted—failing sex drive was more often than not a male issue. Guys were losing their mojo, and at ages as young as 22!

And the problem isn’t just limited to men losing their drive. That loss is having a direct impact on women. As a result of the lack of desire, women believe that they are doing something wrong, or that they’re not attractive, or in the worst case scenarios that their men don’t love them.

And while this beliefs could be an issue, the real problem is dwindling sex drive that results from low testosterone.  In the simplest way, low T has become an epidemic that is trending into men in their 20s, and casting it’s venom throughout adulthood. Pharmaceutical companies will have you believe that men need to take pills. Instead, it’s food choice, activity manipulations, and sleep patterns that will really lead to the surge you want and he needs.

Low sex drive is epidemic and something that I’ve personally struggled with—as early as 24. It was at that point that I stopped wanting sex. I had a beautiful girlfriend and a wonderful relationship, but I just wasn’t interested. And as a result, it wasn’t long before I lost that beautiful girlfriend and that great relationship.

My testosterone levels were not quite in the tank, but they were significantly lower than they were just a year before. And so I underwent a quest to find out why they dropped so low and how to change naturally. That’s all detailed in Engineering the Alpha. The ways I changed my diet and training, the lifestyle changes I made—even the simplest one’s such as reading a book for 15 minutes a day—are outlined clearly in ETA.

We know how damaging it can be your relationship and we know we can help. If this sounds like your relationship or someone you know, you need to get this to your husband, boyfriend, or your girlfriends who are complaining about this. He needs this and is frustrated. This bothers him and he wants to fix it—he just doesn’t know how or what’s wrong. Engineering the Alpha will teach him, comfort him, and help him become the man he wants to be.

The Workouts

When you look at the cover lines of Man 2.0: Engineering the Alpha—with words like “burn fat” and “build muscle”—it becomes obvious that there’s fitness advice. Without question, ETA is far more than a fitness book. It contains information that will help a man improve every aspect of a man’ life from his stature at the office, to his intensity the bedroom. But all of that aside, it is a fitness book and one of the best one’s that have ever been written. And since you realize that the man in your life has probably been frustrated by a lack of results, this is where the game changes and he finally is rewarded for his hard work.

Now, that may sound like a bold claim, perhaps arrogance or adolescent braggadocio, but the fact is it’s true. More than 10 years in the making, the workouts in this book are the distillation of how to build a strong, lean, powerful body. If you’ve ever done my workouts before, there are elements that will look familiar. But never before having I released workouts that are uniquely designed to benefit men and as comprehensive as the 4-phase program that we’ve created for this book. They are concepts that were tested on thousands of men, and then the actual program was proven with hundreds of test subjects, some of whom we feature in the book.

The training program in this book is as comprehensive as it can be; it’s like me sitting down and designing a training program. The programs touch on everything from getting your insulin in check and teaching correct movement patterns to reduce injury, all the way to a rotational 4-day per week program that hits every muscle in your body in every conceivable way for maximum results. In short, it is the best program I’ve ever written for men.

The program in Engineering the Alpha is designed to help men become better men. It’s the most advanced principles, but it presents that info with a strong narrative structure so that he will not only learn about fitness, but also about himself. He’ll learn how to push through barriers, while losing fat, gaining muscle, and becoming stronger. He will develop a rock-hard, manly physique and build confidence unlike ever before. The result? A new man, and a body that you will both enjoy.


Let’s say your husband doesn’t work out. In fact, let’s assume that he hates exercise, won’t touch anything that isn’t deep fried, and outside of paying the bills and getting the job done, he’s become pretty lazy. It’s not that far of a stretch, when you consider that after high school and college, most guys move into employment and settle into the life of the sedentary. While the level of activity or “interest” in healthy behaviors varies, the motivation to push yourself as hard as you did when your testosterone was pumping through your veins just doesn’t exist.

We get it. But we don’t like it. In fact, we hate it. Because we know that these lazy behaviors are not just bad for mind and body, they’re bad for relationships. And they’re awful for the women in a man’s life. When a guy isn’t motivated to take care of his body, it’s inevitable that other elements of his life will be lacking. He won’t have as much energy or confidence or ability to take charge and create the best possible version of his life.

And because we recognize that, this book also speaks to the guy who isn’t inherently attracted to fitness or the gym. We break down the benefits on a level that anyone understands, and have created a narrative designed to motivate and inspire. By using the mythic structure of the Hero’s Journey, we show all men how they typically miss the “Call to Adventure.” We make that call loud and clear, and bring every man on the journey with us, so that they don’t have to wonder “what if.”

This is less fire and brimstone and more an honest look at your life, your presence, and your future. It’s a wake up call and an empowering entrance that will have any guy—regardless of his background or interest in fitness—ready and willing to take the leap and become the Alpha. After all, it’s a trait that lives within all men and simply needs to be extracted or awakened.

General health

There are many reasons to exercise that go beyond looking great naked and wanting to get naked in the first place. The fact is, your health depends on how you exercise and what you eat. A recent study in the Journal of the American Medical Association examined characteristics linked to low testosterone and growth hormone. They found that men with lower levels had higher levels of stroke, cardiovascular diseases, were more moody, had less vigor, energy, and struggled with concentration.

You know what that means? The health of all men is at risk. In fact, this isn’t a new phenomenon but one that is getting worse. Research indicates that women will live anywhere from 5 to 10 years longer than men. The hormonal issue is part of the equation. But just as important is the fact that men don’t take their health seriously. And as a result they’re slowing down, struggling, and losing their edge without even realizing it. And all of these factors are contributing to a shorter, more-disease filled life.

Whether it’s his testosterone and growth hormone, or cortisol, insulin, and estrogen levels that are stripping away the soul of his manhood, straightening this out might be the most important reason to buy this book. Men are becoming fatter. And they are suffering from more diseases and dying younger. There’s no way to sugarcoat it. But your man is too stubborn to assume this himself. Men don’t go to doctors. Men don’t acknowledge what’s in the mirror. And men won’t pay attention to all the warning signs—even if they are screaming at him in the face.

It’s your job to give him a wake up call. But it can’t be you directly. It has to be another man. One of his boys. Someone with credibility that he trusts. That’s our job. We wrote a book that speaks directly to him. Comes to him as his friend, as his brother, and lets him know what is what with his body. He might never say thank you. He might not acknowledge it directly. But this book could save his life. And as his better half, his friend, his sibling or his daughter—this is the greatest gift you could give to a man in your life.

He Needs It

Here’s something you probably don’t know about evolution: Women kill men.

Not in the literal sense, but when men move in with women their testosterone drops. And when a new child enters the home, testosterone also drops.

The impact of the testosterone decreases is faster aging, muscle loss, fat gain, more fatigue, increase in illnesses, and loss of confidence.

Of course we’re not suggesting that you don’t move in with your man. I’m engaged and living with my fiancé and Adam is married. And we both want kids.

What we are saying is that you need to stage an intervention to prevent the inevitable. Unless men make concentrated, focused efforts to increase their testosterone, their hormone levels will suffer as a part of life—and that happens even if they are happy, healthy, and fit.

Don’t wait for it to happen. We’re firing a warning shot so that you can do something to help your man. That’s the real purpose of why we wrote this book. We’ve seen too many men fall victim to the same trap. Why wait until it gets bad when you can catch a disease in the earliest phase?

Don’t kid yourself—that’s exactly what hormonal problems are. A disease of the worst kind. It’s a problem that takes away a man’s essence and makes him a victim of his body.

The strategies in this book will naturally offset whatever life throws at men, whether planned and normal or unplanned and unfortunate.

In the end, we wrote this book for men. We’ve been plagued by many of these issues, and while most fitness books take a band aid approach to health, we wanted to get to the bottom of the causes of the biggest problems that hurt men.

The answer is hormones. And the question is—will you make your man aware of what he needs?

How I Lost My Mojo (and Got it Back): The Importance of Testosterone, Sex Drive, and How to Preserve Both

Posted by Nigel Jeal | Posted in Information | Posted on 15-04-2013-05-2008


By John Romaniello

There’s a problem that men facing across the world—a problem that few people are talking about, but a great many are experiencing. This problem needs a solution, but more than anything, it requires awareness. The problem, very simply, is that men are dying; at least, metaphorically. Their manhood is dying.

Men are less manly. That’s not an opinion; it’s a fact. If you want to be a little more scientific and a little less dramatic about it, testosterone levels are dropping—rapidly. And not just in older men; whereas decades ago, this was thought only to affect men in their late 30’s and beyond, it’s now beginning to affect men as young as 22. It’s so bad that researchers from Massachusetts found that the average man’s testosterone (not just older men) has dropped 22% in the last 20 years, and that one out of every four men has below average testosterone. If those facts don’t scare you, if the fact that it’s very possible that you’re suffering from low T doesn’t scare you, then you may not know all of the devastating effects this condition can have.

To help explain why this issue is so important, and help illustrate just how impactful it can be, I’d like to tell you a story—and a very personal story at that. It’s the story of how I lost an important part of myself, and eventually got it back. It’s a story about how I had work around a common medical condition, and take matters into my own hands to solve it. It’s story about how I lost one of the defining characteristics of my masculinity, and about my journey to reclaim it. And this is the first time I’m sharing it publicly.

Despite all the content I’ve written and all of the articles I’ve published, one of the things I’ve never really discussed is how, at 25 years old, in the prime of my youth, I personally struggled with low testosterone—and the way it manifested itself was with low sex drive. Today, I’d like to share the story of how I fixed it; and how in my journey to do so, discovered how epidemic this problem truly was—how my passion for this issue led me to write a book about it. During the course of this story, you’ll learn how this devastating issue might be affecting you; how it’s potentially responsible for lack of energy, or depression, or the nagging feeling that you’re aging faster a bit too quickly. And, of course, you’ll learn what you can do about it.

Let’s Begin at the Beginning

I was 25 years old and had spent the majority of my adolescent and young adult life as a very sexual being. Like most young guys, to an extent, I defined myself by my aspects of sexuality—my virility, desirability, and performance all factored into my assessment of who I was as a man. Before you judge me too harshly, I blame evolution for this. Feeling actualized as a sexual being is a factor in self-esteem; this is just one of the idiosyncrasies of being human. While it certainly applies to women, for men, the relationship between self-esteem and sexuality is especially strong. It’s been shown that this is just one of the (many) complications that comes of being born with a penis. Put another way, from the perspective of evolutionary psychology, your manhood and your, um, manhood are indelibly tied together.

Evolution and psychology notwithstanding, speaking purely personally, my sexual identity was part of my overall identity. And then one day it was gone. It may have been a gradual decline that I didn’t notice, but it felt like stepping off a cliff. I simply woke up one morning and didn’t want to have sex. And, I don’t just mean with my girlfriend (which I could have written off as relationship boredom), but with anyone.

Sex was no longer interesting to me. Not just uninteresting, but also unappealing to the point of revulsion. The thought of a woman touching me made my skin crawl. If you’ve experienced low sex drive, you can relate; all of the people I’ve spoken to in my interviews for the book reported a similar feeling. (If you’ve never experienced it, the best way I can describe to you is the feeling of being really full to the point of nauseous, and then someone you care about trying to feed a home cooked meal…and then getting really upset when you didn’t want to eat it.) These subjects also discussed the feelings of shame and guilt associated with low sex drive—shame for not wanting sex, guilt for the way it made their partners feel.

At first, I was bothered by the void—the hole left by not wanting sex, and all the extra time on my hands from not having it. For a time, I wanted to want sex. Eventually, it stopped bothering me. Then, in moments of reflection, in the early hours of the night when I was pretending to be asleep in an effort to avoid another conversation about it, I was bothered about not being bothered about it. And then that stopped too. From that point on, I watched with a strange sort of detached bemusement as the ramifications of my condition tainted piece after piece of my life.

Needless to say, my relationship was one of the casualties. After nearly eight months of incredibly infrequent and probably lackluster sex, my lady and I called it quits. A dearth of sex is dangerous in any relationship, is it leads to lack of intimacy and a widening fissure between partners. Some relationships can survive that; mine couldn’t. She’d had enough of feeling unwanted and unattractive, and I’d had enough of feeling guilty about making her feel that way.

This happens more than you can imagine, and as covered in a 2009 piece in a New York Times blog, psychologists see over and over that when stops in a relationship, the couple begins to struggle with lessening intimacy—and the longer that relationship goes without sex, the harder it is to reclaim intimacy. For many couples, that starts with testosterone. For this reason and a host others, low T can cause depression, lack of ambition, and even thoughts of suicide. It didn’t go quite that far for me, thankfully, but it certainly wasn’t fun.

Here’s the truly scary part: I didn’t actually know I had low testosterone. I had no idea what was causing the issue; all I knew is that I wasn’t who I had been. I had lost not just one part of myself, but several—because the fact is, sex drive is strongly tied to all drive. When it drops, so too does your ambition, and your motivation to achieve that ambition. For me, it felt like I’d become a different person, a lesser man. Without exaggeration, ever part of my life was negatively affected: my relationships, my sleep patterns, and my physique—even my productivity and business were all hampered.

Eventually, I spoke to a friend of mine who suggested I get my testosterone levels checked. They were low, in a relative since—certainly lower than they should have been at my age. I measured less than 400ng/dl. This is right about the point where research suggests many men begin to experience to symptoms of low T. Unfortunately, that still fell within the range of “normal”, because that range of is so vast. Depending on which lab you get tested at, “average” can be from as low as 260ng/dl (nanograms per decaliter) to as high as 1080ng/dl). Meaning, that if you’re at around 800ng/dl and your testosterone falls by 50%, you’re still within the “reference range”, and therefore, not be considered low. (As a related aside, this is something I humbly suggest needs to addressed by the medical community.)

The problem for me personally became that I was in a strange grey area—I was low enough to be experiencing a ton of symptoms, but too high to qualify for treatment of any kind. My doctor advised me that while my levels were low for my age, they were still technically normal, and I just had to deal with it. Very rarely has stupider medical advice been given. I had to take matters into my own hands, and had two choices: I could either simply procure illegal testosterone and start injecting it, or figure out a way to increase T levels naturally. Although I’d be lying if I said I didn’t briefly consider the former, in the end I’m happy to report I went the latter.

Over the course of the next several months, I dove into all the literature I could find and started making a lifestyle overhaul. My sex drive returned—rather rapidly. In 6 weeks I felt different. After 12, I got tested again, and my testosterone levels had literally doubled—doubled! I was productive again. I started dating. I reclaimed my physique and liked the way I looked again. I felt ALIVE again.

As you might imagine, I was struck by how well it worked, and how simple it had been, once I knew what to do. And I decided that eventually, I would write a book about it—because I felt that men truly needed it. In the process of my research, for both my personal use and the book, I came to realize just how much men need it, how epidemic this problem really is.

The goal of Man 2.0 has been, from the outset, to not only provide a solution to a huge problem, but also to create awareness of it. This article will certainly create some awareness, but I’d like to use this platform to provide a solution. While I can’t be as starkly informative as I am in the book, below you’ll find three high-yield tips to naturally increase your testosterone and improve your sex drive.

How to Increase Testosterone Naturally

Reduce Carbohydrate Intake

More and more, it’s becoming obvious that high carbohydrate diets are a pretty bad idea for the majority of people. In this specific case, as usual, the reason is insulin; although insulin is produced when you eat any food, the insulin response to carbohydrates is significantly greater than the response to fat or protein. Insulin affects your testosterone and sex drive in a number of ways.

Firstly, production of insulin halts secretion of growth hormone, which potentiates testosterone production. Secondly, chronically elevated insulin levels have been show to increase the likelihood of erectile dysfunction.

Limiting carbohydrate in helps to reduce the production of insulin, and help avoid the sexual issue that can arise.

Reduce Your Body Fat

As if you really needed another reason to bring your body fat down—because, you know, diabetes and heart disease just aren’t scary enough—men with lower levels of body fat are consistently tested with higher testosterone. Conversely, men with higher body fat have greater levels of estrogen. This piece mentions the relationship between testosterone and body fat, but suffice it to say that getting leaner will improve your T levels and sex drive. But, since you’re going to follow the first tip and lower carbs, losing body fat won’t be an issue, so you’re set.

Increase Dietary Fat Intake—Especially Saturated Fat

For years, people have been afraid of fat and cholesterol, despite the fact that avoiding them seems not to be slowing the growth of the obesity epidemic at all. Gripes aside, fat isn’t just “not that bad” for you—it’s far healthier than you’ve been led to believe.

Further is study is needed to confirm this, but seems likely that the “health issues” that are sometimes thought to be correlated with high dietary fat and cholesterol intake are probably more do to other lifestyle factors. For example, despite the fact that high fat intake has been linked to heart disease, the recent popularity of the Paleo diet has produced a tremendous amount of anecdotal evidence that people on higher fat, lower carbohydrate diets do not seem to experience a radical increase in cholesterol—particularly when this diet is combined with exercise.

In fact, often times cholesterol levels go down. Most importantly, the ratio of HDL:LDL tends to improve, as do other markers of health, like total triglyceride count, which decreases.

More importantly, concern about “high cholesterol” is generally overblown, because cholesterol is largely misunderstood. Something to consider is that cholesterol is actually a pre-cursor to all sex hormones—including testosterone. And so, for men looking to increase testosterone and sex drive, avoiding dietary fat and cholesterol is a bad idea. In fact, it’s been suggested that increasing cholesterol increases testosterone.

Wanna safeguard your sex drive? Bring on the bacon!

Final Thoughts

As I mentioned above, low sex drive is a harrowingly trying problem to deal with, and it’s more common than you think, because low Testosterone is truly epidemic. And while deceased libido is, for most men, an unavoidable consequence of low testosterone, what’s not inevitable is the drop in T.

The first thing you need to do: get tested. Even if you’re not currently experiencing any of the symptoms, you should at least know your T levels so that you have a baseline of comparison for the future. From there, follow the above tips to start taking control of your body and creating a hormonal environment that will facilitate a healthy, well-balanced life—one that includes sex.